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Sneakers.

Fashion sneakers are the category where brand premium is least connected to construction. A $200 leather low-top and a $50 one often share a factory and a sole unit — the difference is the leather grade and how it ages.

We compare on materials and how the shoe looks after a season, not on the logo.

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Sneakers questions we keep getting

Full-grain leather that creases rather than cracks, a stitched rather than glued sole, and a footbed that doesn't flatten. Below that, you're mostly paying for the logo — which is a legitimate thing to want, but worth naming honestly.
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